“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. As a powerful brainstorming alternative, Brainsteering offers a way out of fruitless sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

This practical guide to innovation offers a new framework for creative thinking:

• A Proven Method for Breakthrough Ideas: Learn to ask the right questions and steer your creative energy in a more productive direction, moving beyond the limits of traditional brainstorming.
• The 'Right Questions' Framework: Discover a comprehensive, research-based process to systematically explore any issue and generate powerful, actionable solutions.
• Tools for Business Strategy: Apply tried-and-tested techniques used in over 200 McKinsey client projects to tackle challenges in product development, cost reduction, and business growth.
• Enhanced Creativity and Innovation: Maximize your personal ideation skills and lead your team out of fruitless meetings toward consistent, effective, and innovative results.